Schedule

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Mission Bay Conference Center at UCSF
1675 Owens Street
San Francisco, CA 94158
(See map and directions)

Time Title/Description Speaker/Moderator Panelists
7:00 AM

Registration and Breakfast

   
8:00 AM

Opening Remarks

Om Malik, GigaOM    
8:10 AM

Panel

Platform Face-Off: The Economics of Development

A panel of mobile industry experts explore the opportunities and challenges for mobile developers in the next wave of broadband mobility. A proliferation of platforms are all competing for developer mind share. How are the smartphone platforms such as Symbian, Windows Mobile, LiMo and Google Android reshaping how developers create, develop, and launch mobile applications? What are the advantages and disadvantages of choosing open platforms versus proprietary platforms? Which platforms are best for your intended outcomes? Raven Zachary will lead the panel to outline the possible futures.

Raven Zachary, The 451 Group   Gary Kovacs, Adobe  
John O'Rourke, Microsoft  
Jason Kenagy, Qualcomm CDMA Technologies  
Morgan Gillis, LiMo Foundation  
Jerry Panagrossi, Symbian  
Alan Brenner, Research In Motion  
8:50 AM

Keynote

Padmasree Warrior, Cisco    
9:15 AM

Panel

Location, Search and Context: The Noise and the Opportunities

In any high-growth area there's a lot of noise and the rapidly growing location-based services space is incredibly busy. Location, search and context are hailed as the next trinity for mobile profits, but could they be the next Bermuda Triangle for eager startups? To see the opportunities we need to ask about the underlying technologies, monetization practices and the potential trade-off between privacy and convenience. Led by mobile search expert and authority Greg Sterling, this panel of industry insiders will aim to clear away myths and preconceptions and get to the core of how this triple play will empower entrepreneurs and their ideas.

Greg Sterling, Sterling Market Intelligence/Local Mobile Search   Lee Ott, Yahoo  
Steve Lee, Google  
Paran Johar, JumpTap  
Ted Morgan, SKYHOOK Wireless  
Rick Robinson, XOHM  
9:55 AM

Break

Workshop: Founders Financing Workshop

The emergence of the internet as a powerful platform for media, social and business applications and the explosion of mobile devices have created great opportunities for entrepreneurs to start and grow new ventures. Venture capital and angel investments have been and will be key drivers in the creation and growth of innovative companies and the mobile space is no exception. Fenwick & West is presenting a workshop for entrepreneurs on the fundamentals of financing and venture capital/angel term sheets. The workshop will feature perspectives on financing terms and process from a veteran angel investor, a seasoned venture capitalist, and a serial entrepreneur.

Sam Angus, Fenwick and West LLP   Jeff Clavier, Softech VC  
Jake Seid, Lightspeed Venture Partners  
Matthew Fix, Vodafone Ventures  
10:25 AM

Fireside Chat

Hyperconnectivity, Wideband and Innovation

John Roese, chief technology officer of telecom giant Nortel Networks, is one of Om Malik's favorite technologist's. He fuses the promise of technology with hard-nosed business pragmatism. In this chat Om and John will will talk about the future of the wireless ecosystem — from 3G to WiMAX to LTE — and how it opens up the innovation treasure chest for those who seek opportunity.

Om Malik, GigaOM   John Roese, Nortel  
10:40 AM

Panel

Without Voice: The Future of Mobile Web Data Products

The success of products like the Amazon Kindle and the Dash navigation system point to a future of mobile broadband devices that are not phones. Innovations like Qualcomm's diabetes monitoring phone show insight into future markets. Also we consider signals that suggest an astonishing amount of traffic for websites is unexpectedly coming from Mobile Internet Devices, like the Play Station Portable and iPod Touch. This panel will bring some of the pioneers to share some of their insights and learning.

Ken Fisher, Ars Technica   Ian Freed, Amazon.com  
Clint McClellan, Qualcomm Incorporated  
John Koller, Sony Computer Entertainment America  
Victor Brilon, Nokia  
Ken Kershner, Dash Navigation, Inc.  
11:20 AM

Panel

Thinking Experientially: What creates good mobile user experience?

Good User experience sells. It sells handsets,it sells applications and it generates data usage. But what are the elements behind good User Experience (UX) ? Countless products indicate that it is not just nice graphics or industrial design. Good UX is a combination of visual design, design for context and the hidden components like the network and chips. This panel looks at what we have learned from recent products and look to what advances mobile product creators should look forward to.

Dylan Tweney, GadgetLab, Wired.com   Rachel Hinman, Adaptive Path  
Jeff Taylor, Hutchison Whampoa  
Jason Devitt, Skydeck  
Jyri Engestrom, Google  
12:00 PM

Lunch

Workshop: Preventing Road Warrior Rage: Moving Beyond Mobile Email

According to an IDC study, the mobile enterprise application market will surge to $3.5 billion by 2010. The rapid adoption of smart phones has significantly expanded the workspace beyond the confines of the traditional office. As the number of road warriors spikes, mobilizing enterprise applications beyond email is the logical next step. During this session, the panel will discuss best practices in mobilizing enterprise applications. They will address the following Questions: Are there specific industries that are adopting mobile applications faster than others? What are the challenges of mobilizing enterprise applications? What future applications will be mobilized -- enterprise IM, IT help desk? What are companies doing to help drive the next wave of mobilization?

Brian Havener, Motorola Good Technology Group   Ross Mayfield, Socialtext  
Gregg Davis, Webcor Builders  
Mike Nolan, Pyxis Mobile, Inc.  
JP Finnell, Mobility Partners, LLC  
1:05 PM

Keynote

Rich Miner, Google    
1:30 PM

Panel

Signals from the Near Future: The Mobile Guru Panel

Everybody wants a glimpse into the near future, especially the entrepreneurs in our audience. To elicit useful insights we are bringing together some of the worlds foremost mobile guru's to "chew the fat". In a session led by Chetan Sharma, we will ask them what trends they find interesting and what they foresee coming in the near future, by looking at patterns in the present.

Chetan Sharma, Chetan Sharma Consulting   John SanGiovanni, Zumobi  
Dr. Fred Kitson, Motorola  
Marc Davis, Yahoo!  
Russ McGuire, Sprint  
2:10 PM

Panel

Money and Friends: The Promise of Social Networks on Mobiles

Social networks work on the pc web. The 100 Million users that Facebook are about to reach is testament to that. Many in Silicon Valley are rubbing their hands at the prospects of riches being mined from mobility meeting the social graph. But the real question is will it work? Will people want it? Many transitions from the web to mobile have landed with a wet thud. We ask the people at the frontline of making social networking work on mobile what obstacles and oases they see on the road ahead

Sebastian Rupley, PCMagCast   John Faith, MySpace Mobile  
Chamath Palihapitiya, Facebook  
Noelia Amoedo, Hi 5  
Evan Tana, Loopt  
2:50 PM

Break

   
3:20 PM

Debate

The Broadband Wireless Debate: The Network Technology Face Off

LTE, Wimax or WiFi. Who does the future belong to?

Om Malik, GigaOM   Jeff Belk, ICT 168  
Scott Richardson, Clearwire  
3:40 PM

Panel

The Carrier Panel: Strategies To Keep Mobile Data Growing

Stagnant subscriber figures.Low churn rates. There is only so much talking that a person can do in the day.So profits from voice are at a stasis. The new frontier for profits and opportunity is through growing mobile data.But it needs to be nurtured and there has to be a plan to enable the entrepreneurs to exploit it. The panel will try to gain insights into what the carriers will do to make the mobile data explosion happen.

Chetan Sharma, Chetan Sharma Consulting   Russ McGuire, Sprint  
Michael Woodward, ATT Wireless  
Frank Meehan, Hutchinson Whampoa/3  
Venetia Espinoza, TMobile USA, Inc.  
Satya Mallya, Orange Labs  
4:20 PM

Panel

The VC Panel: Current Mobile Investment Trends

A panel of Tier 1, taste-maker investors explain the trends driving which ideas are getting the money in the new mobile web. Understand better their insights on market trends and what they think are the areas that will return the rewards. An extended Q&A will give you plenty of time to interact with the VC panel.

Matt Marshall, VentureBeat   Matt Murphy, Kleiner Perkins Caufield & Byers  
Jake Seid, Lightspeed Venture Partners  
Richard Wong, Accel Partners  
Rick Segal, JLA Ventures  
Scott Raney, Redpoint Ventures  
5:00 PM

Startup Launchpad

Company 1: Pinch Media: Analytics for iPhone applications.

Company 2: Skyfire: A mobile browser that does everything a desktop browser will do, including Ajax and Flash.

Company 3: Fusion Garage Project: A browser-based mobile OS that ties it to web services.

Company 4: Cumulux: Super-stealth mode. You have to come to the conference to get the low down.

Company 5: Fonemesh: A Wi-Fi mesh software maker.

Company 6: Zecter: For sharing your media from the desktop and the cloud to your phones.

Company 7: LuckyCal: It turns your calendar into a hub for your mobile life.

Company 8: Placethings: A mobile media platform that allows people to create and interact with place-based media from their mobile device.

Company 9: MotionDSP: Technology that helps clean up videos and make them more watchable on mobiles.

Company 10: Tunewiki: Wikipedia and Karoake meet on the handset to create a killer app (for some). Groups collaborate to transcribe lyrics for songs and correct any mistakes.

Company 11: Heysan: A mobile social messaging and community service that works on any Internet-enabled mobile phone.

Company 12: Fonolo: Simple mobile tool that makes calling customer support or your bank a little more bearable. Are planning to announce a hot new app.

   
Ryan Block, gdgt  
Tim Chang, Norwest Venture Partners  
Nagraj Kashyap, Qualcomm Ventures  
James Kendrick, jkOnTheRun  
6:25 PM

Closing Remarks

Om Malik, GigaOM    
6:30 PM

Cocktail Reception

   

Keynote Speakers

Rich Miner
Co-founder, Google Android
Padmasree Warrior
CTO, Cisco Systems

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Cocktail Reception

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Live Broadcast

LaunchPad Voting

Event Management

Registration