As the Chief Designer at Tesla, Franz is responsible for the design of Model S and Model X, charged with driving the overall design direction of Tesla and establishing a world class design competency for all future Tesla products. Prior to joining Tesla, Franz was Director of Design at the Mazda North American Design Center, where he pioneered the Nagare surface language design philosophy and was responsible for the design of all Mazda products in North America. Before spearheading design at Mazda, Franz was Design Director at General Motors where he penned the Pontiac Solstice, Saturn Sky and various other concepts. He began his career as Assistant Chief Designer at Volkswagen involved in the New Beetle and Audi TT design development.
November 05 – 06, 2013San FranciscoSF, CACA
Franz von Holzhausen
DESIGNING AN ELECTRIC CAR FROM THE GROUND UP11:30 AM Wednesday 11/6/2013
Tesla's Chief Designer drives the overall design direction for the company and for all future products. We'll pick his brain on how Tesla successfully designed an entirely new product category and how it's using design to differentiate.More…