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Structure 08 Schedule - June 25, 2008

Mission Bay Conference Center (map)
1675 Owens Street
San Francisco, CA 94158

Time	Title	Moderator	Speakers/Panelists
7:00 AM	Registration and Breakfast
8:00 AM	Opening Remarks		Om MalikGigaOM
8:10 AM	Mini-Note The Platform Revolution: A Look Into Disruptive Technologies		Jonathan Yarmis AMR Research
8:30 AM	Fireside Chat Igniting the Clouds: Virtualization Catalyzes Infrastructure On Demand Om Malik will host a fireside chat with Mendel Rosenblum, Co-founder and Chief Scientist of VMware, and one of the pioneers of modern virtualization technology. Among the topics the two will cover is the effect of VMware on the infrastructure-on-demand market and where the core technology is headed.	Om Malik GigaOM Arnie Berman Cowen and Company	Mendel Rosenblum VMware
8:50 AM	Keynote		Werner Vogels Amazon.com
9:20 AM	Panel Working the Clouds: NextGen Infrastructure for New Entrepreneurs Our panelists, all leading practitioners of cloud computing, will discuss how Cloud Computing is going to bring dramatic changes to the way we do business. Topics will include everything from cost to reliability to directions we can expect the technologies to take over the next five years.	Alistair Croll Bitcurrent	Geva Perry GigaSpaces Jason Hoffman Joyent Tony Lucas XCalibre Lew Moorman Rackspace Christophe Bisciglia Google Joe Weinman AT&T
10:10 AM	Networking Break		Check out our sponsors
10:10 AM	Break Option The New New Stack: Re-examining the Internet Platform Chain The stack is your entire platform chain, from bandwidth to processors to OS to software and the necessary ecosystem to support it. But how to improve it? And how much of a difference will it really make? More importantly, how much will it cost? We will bring together numerous suppliers to answers these and other fundamental infrastructure questions. Location: Fisher Cafe — Level 1	Stacey Higginbotham GigaOM	Vijay Gill Google Lane Patterson Equinix Harald Prokop Akamai Dr. Jay Subrahmonia IBM
10:50 AM	Mini-Note		Drew Perkins Infinera
11:10 AM	Panel The Race to the Next Database: Overclocking and Analytics Augment Your Data Layer Amazon.com and eBay have long profited from pushing the limits of their expensive data storage layers, but these days new layer options are emerging at all price points. This expert panel will look at some of the options out there and advise as to how best maximize your organization's advantages.	Nitin Borwankar TagSchema	Mayank Bawa Aster Data Systems Dave Schrader Teradata Luke Lonergan Greenplum Damian Black SQLstream Scott Wiener Cloud9Analytics Doug Judd Zvents
12:00 PM	Lunch
12:10 PM	Lunch Option Workshop: Google App Engine This is the first public workshop on Google App Engine. The Google team will show you the nuts and bolts of how your operation can start to leverage the might of Google's infrastructure. A walk-through with an open Q&A format will ensure that you gain the info you need to see where App Engine fits into your strategy. Location: Robertson Auditorium — Level 2
12:40 PM	Lunch Option Insider Secrets: Microsoft Datacenter Workshop More details to be announced. Location: Robertson Auditorium — Level 2 Sponsored by:
12:10 PM - 1:00 PM	Lunch Option Venture Capital and Seed Financing Workshop With the emergence of the internet as a powerful platform for media, social and business applications greater demands are being placed on the network and critical infrastructure. These demands have created opportunities for entrepreneurs to start and grow new ventures. Venture capital and angel investments have been and will be key drivers in the creation and growth of these new innovative companies. Fenwick & West is presenting a workshop for entrepreneurs on the fundamentals of financing and venture capital/angel term sheets. The workshop will feature perspectives on financing terms and process from a veteran angel investor, a seasoned venture capitalist, and a serial entrepreneur. Location: Fisher Cafe — Level 1 Sponsored by:		Sam Angus Fenwick & West Ken Elefant Opus Capital
1:15 PM	Fireside Chat The Endgame for Boxed Software? Om Malik and Stacey Higginbotham will host a fireside chat with Salesforce.com Co-founder Parker Harris to discuss the future of the Software-as-a-Service market. The conversation will look to understand whether or not SaaS can adequately meet enterprise software demands, as well as what options will exist for customers and application vendors in the coming years.	Om Malik GigaOM Michael Copeland Fortune Magazine	Parker Harris Salesforce.com
1:35 PM	Mini-Note		Debra Chrapaty Microsoft
1:55 PM	Panel Harnessing Explosive Growth: Infrastructure Strategies and Tactics What worked in the garage can rarely be scaled effectively for the boardroom. This panel will bring together some of the biggest names in web infrastructure to share their thoughts, insights and tactics for harnessing explosive growth, with a focus that goes beyond simply which technologies are available but how to best deploy them. This panel is not to be missed.	Alistair Croll Bitcurrent	Sandy Jen Meebo Akash Garg hi5 Networks Jeremiah Robison Slide Jonathan Heiliger Facebook James Barrese eBay Raj Patel Yahoo!
2:45 PM	Keynote The Invisible Hand of Web Architecture		Greg Papadopoulos Sun Microsystems
3:15 PM	Networking Break		Check out our sponsors
3:15 PM	Break Option Infrastructure On Demand: Should You Build Your Future on Platform-as-a-Service (PaaS)? PaaS (Platform-as-a-Service) promises to solve the dilemma posed by SaaS's (Software-as-a-Service) "one size fits all" policy. You can get the infrastructure and software you want and you can then customize it. But is this reality workable? And what are the pitfalls? In this panel the industry's thought leaders will guide you with the insights and design principles that can make PaaS a success. Location: Fisher Cafe — Level 1	Stacey Higginbotham GigaOM	Danny Kolke Etelos Patrick Kerpan Cohesive FT Bill Lucchini Intuit Quickbase Paul Lappas GoGrid Jeff Barr Amazon.com
3:45 PM	Keynote		James Crowe Level 3
4:15 PM	Mini-Note		Dr. Lawrence G. Roberts Anagran
4:30 PM	Mini-Note Fortune 5 Million: The Battle for the Midmarket		Zach Nelson NetSuite
4:50 PM	Mini-Note		Dr. Jonathan Koomey UC Berkeley
5:10 PM	Panel Eyes Wide Shut: Why is the VC Community Keeping Its Wallet Shut to Infrastructure? There is an unprecedented demand for innovation in the infrastructure value chain. Usually this would be good news for the VC community, heralding a new season of investments, but all signs are pointing in the other direction. Are we missing something? Paul Kedrosky will lead an inquisitive debate from the entrepreneurs' viewpoint.	Paul Kedrosky Kauffman Foundation	Allan Leinwand Panorama Capital Vivek Mehra August Capital Maha Ibrahim Canaan Partners Tom Dyal Redpoint Rajeev Batra Mayfield
6:00 PM	Closing Remarks		Om Malik GigaOM Alistair Croll Bitcurrent
6:15-8:30 PM	Canaan Cocktail Reception Sponsored by: