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The Year of the Cloud

Structure is back for its third year, and as the industry has grown, so have we! Structure 10 introduces a two-day format to accommodate demand for more content and networking time. Join us June 23–24, 2010, in San Francisco, as we shape the future of the cloud industry.

Cloud computing has caught the technology world’s imagination. At Structure 2010, we celebrate cloud computing and recognize that it is just one part of the fabric that makes up the global compute infrastructure we rely on daily. From broadband to hardware and software, we look at the whole picture and predict the directions the industry will take.

Whether you’re in a corporation looking to learn about infrastructure best practices or an entrepreneur looking for your next venture, Structure 2010 is a must-attend event that can provide you with the best ideas, contacts and thinkers.

At GigaOM, we don’t just talk about cloud computing once a year. It’s a part of our ongoing editorial coverage on GigaOM and GigaOM Pro every day. Registration opens Wednesday, December 16th!

Our topics include:

Complexity: The Real Issues Emerging From the Data Tsunami

As the rate at which we create information increases, we are developing technologies to deal with the scalable storage of that data. It’s not just the size of the data that is the problem but often its inherent complexity and the speed at which analysis on it is needed. We assemble a panel of the hottest companies redefining practices in the multibillion-dollar data management space.

Hey, You! Get off My Cloud! Standardizing Security in the Cloud

As the first enterprise clouds start to go beyond the firewall and connect with public clouds, important questions are emerging about cloud security and reliability. Some early and visible breeches have resulted in full-blown anxiety about cloud migration. But is this apprehension justified? We ask some of the biggest cloud providers and users about what can be done to protect an enterprise’s data as it migrates to the cloud and whether early security flaws were due to poor design or faulty operational practices.

Guru Panel: Web Infrastructure for Real Time and Critical

In this panel, we assemble some of the gatekeepers of big infrastructure stacks that have to deliver critical results in real-time scenarios — from messaging to fiscal transactions. We take five of the biggest buyers of bandwidth, storage, computation and software on the planet and ask them, “How do you do it, and why did you choose to do it like that?” Come and understand how migration to a real-time web affects these companies’ infrastructure deployment and planning needs.

Hit Reset: Rethinking Internet Technologies

There comes a point with most technologies when you stop trying to extend their life, you wipe the slate clean, and start again. Come listen as we get the leading lights from the best thinkers about the technologies and architectures that will underpin the internet of tomorrow.

Early Impressions: Cloud Customer Panel

In the ultimate cloud computing “taste test panel” we assemble some of the earliest cloud adopters to tell us what works for them and what doesn’t. We will have companies of all sizes represented, from Fortune 500s to small and medium enterprises. We ask them what they would like to see provided by cloud vendors and what features should disappear.

What Comes After the Blade? Rethinking Enterprise Compute Architectures for the Future

This year has seen a sharp drop in server sales. The prevailing economic conditions combined with a desire to make more use of service-based platforms mean that the demand for server room expansion is not there. But as demand for clouds rises and for servers drops, will we see new compute architectures emerge to support the build-out of private and public clouds? Will we see new computing architectures to support cloud computing? This panel assembles some leading cloud builders and server vendors to discuss what comes next for the blade architecture and what happens to all the servers of yore.

My Vendor Doesn’t Understand Me!

Last year we caused a small storm when a speaker suggested that vendors don’t really know or understand the needs of the customers they sell to. We received many demands to explore this further, and in this session we investigate what some of the most prominent buyers of bandwidth and hardware out there think should be done and what their real product needs are.

For a full overview of our growing topics, please see our schedule page.

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Check out the companies represented last year:

See what industry leaders had to say about past conferences

Structure 09 Alumni

“Structure09 was undoubtedly the best one-day conference I have attended in over 20 years in IT business. Laser focused on the cloud, but encompassing a wide range of viewpoints on this nascent field. Excellent cross-section of users, evangelists, vendors and VCs attending made networking highly enjoyable and of great value to my business. Well worth crossing the Atlantic to attend. A must for anyone seeking to profit from cloud computing innovation.” – Richard, UK, Structure 09 Alumni

“The folks at the GigaOM Network put together a truly outstanding cloud computing event with Structure 09. Simply put, it was a gold mine of top-notch speakers, world-class vendors and compelling thought leaders addressing the latest developments in cloud computing.” – Paul, USA, Structure 09 Alumni

“One of the few conferences out there really worth attending. Smart people discussing interesting technology and interesting business trends… Great place to meet people and test ideas.” — Chris, USA, Structure 09 Alumni

“I really liked the cross-functional attendees in the audience. IT Operations/Architecture folks, vendors, press/media, etc. It stimulated much dialogue in the hallways. I will come back to this show every year, and strongly recommend it to others.” — Justin, USA, Structure 09 Alumni

“Mix one part cloud leaders with one part killer audience. Add a dash of Om and his crew. Shake well. Serve up the highest signal-to-noise cloud conference out there.” — John, USA, Structure 09 Alumni

“The most valuable content per minute of any technology conference. All the information and people you need to know about one technology trend in one day.” — Sheldon, USA, Structure 09 Alumni

“Hats off to GigaOM to pull together such an event during the current macro-economic environment. Cloud Computing is at the cusp of the next-generation application development tornado and GigaOM put up a great show.” — Madhukar, USA, Structure 09 Alumni

“I talked to people who flew from around the Globe to attend this conference. I have also noticed people sitting on the other end of the globe blogging and tweeting in real time about this Conference. It is a huge success I would say.” — Sanjay, U.S., Structure 09 Alumni

“On the data center topic, Structure09 was the Superbowl, Wimbledon and Hawaii Ironman rolled into one.” — Tony, Sweden, Structure 09 Alumni

“The Cloud is an important but confusing area. GigaOM’s one day event was a remarkably effective way to examine the current state. The number of speakers who are key industry participants was remarkable.” — Peter, USA, Structure 09 Alumni

“This is a very useful event to get the pulse of the cloud computing industry!” — Gordon, USA, Structure 09 Alumni

Structure 08 Endorsements

“Structure 08 was ground zero for deep discussion and a robust exchange of ideas surrounding the future of computing infrastructure. From startups to established players, all who participated invested in the dialogue of technology choices for the coming years.”

–Raj Patel, Vice President of Network, Systems and Storage Engineering, Yahoo!

“Om has put together the ‘must attend’ event for those following the cloud computing space as well as related technologies such as virtualization. The mix of analysts, thought leaders, high-tech CIOs/CTOs, industry practitioners, and venture capitalists creates a unique opportunity to help understand the current environment, key player’s strategies, real-world issues and emerging opportunities. Although last year’s event was a sold-out event with 600 plus attendees, Om seems to know everyone in the business, and rather than a “conference,” the fast-paced format of fireside chats, short keynotes, and focused panels is more like being invited to a private intimate gathering.”

–Joe Weinman, Vice President of Strategic Solutions, AT&T

“Structure is one of the best conferences of its type – well organized, with senior-level attendees and a real buzz. It’s a great place to network and to follow the movers and shakers and also look for rising stars. But what I like most is the intimate atmosphere where you can set the world to rights with other experts over a cocktail. It is small enough to make that work, but large enough to achieve critical mass. I am a big fan!”

-–Damian Black, CEO, SQLstream

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Speaker Lineup

Erich Clementi

Vice President, Strategy and General Manager, Enterprise Initiatives, IBM

Marc Benioff

Chairman and CEO, salesforce.com

Joe Weinman

Strategy and Business Development VP, AT&T

Amr Awadallah

CTO and Co-Founder, Cloudera

Harel Kodesh

President, Cloud Infrastructure Business, EMC Corporation

Emil Eifrem

Founder and CEO, Neo Technology

Nick McKeown

Professor, Stanford University

Dave Asprey

Entrepreneur in Residence, Trinity Ventures

Amit Pandey

CEO, Terracotta

John West

Special Assistant for Computation Strategy, US Army Engineer R&D Center

Amir Ben-Efraim

CEO and Founder, Altor Networks

K. Scott Morrison

Chief Technology Officer, Layer 7 Technologies

Eliot Horowitz

CTO, 10Gen

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