Square has captured the imaginations of small retailers and the wallets of large investors with the promise of shaking up a multi-trillion dollar industry.The rewards are huge, and the bets have become big. It’s a play that would not have been possible without the explosion of the smartphone. Om Malik talks to COO Keith Rabois about the impact, the challenges and the huge institutional competition Square faces as it muscles into its seat at the multi-trillion dollar electronic payments dinner table.
Mobilize
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