When big data meets local: the future of location
One of the hottest entrepreneurial sectors at the moment is the looming battle for local recommendations and foot traffic. Early pioneer foursquare, which made the “check-in” an ubiquitous and important part of mobile culture, has amassed a huge stockpile of data about local preferences and human behavior. Their launches over the last several months indicate an increased focus on local search, discovery, and exploration. Om Malik talks to Dennis Crowley, foursquare’s co-founder and CEO, about the future of local recommendations and the industry around it.

