• Paying the Way

    March 11th, 2014 by Casey Bisson

    Spotify has 2.5 million paying customers. One year in, The New York Times’ pay wall is proving successful. Once a question of “will they? /won’t they?”, consumer online content payments appear to have a rosier future. In these new frontiers, how do you effectively price your content when there are few comparisons and free alternatives elsewhere? Meet some of the companies making it work globally –and find out.