• DESIGNING AN ELECTRIC CAR FROM THE GROUND UP

    11:30 AM Wednesday 11/6/2013

    Tesla’s Chief Designer drives the overall design direction for the company and for all future products. We’ll pick his brain on how Tesla successfully designed an entirely new product category and how it’s using design to differentiate.

    Moderated by:

    Katie Fehrenbacher — Senior Writer, Gigaom

    Speaker:

    Franz von Holzhausen — Chief Designer, Tesla Motors

    About the Moderator

    Senior Writer

    Katie Fehrenbacher has been covering cutting-edge technology, startups and entrepreneurs for a decade. She is a Senior Writer and Features Editor for Gigaom, and has a particular interest in sustainable and design-centric innovation.

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    About the Speaker

    Chief Designer

    As the Chief Designer at Tesla, Franz is responsible for the design of Model S and Model X, charged with driving the overall design direction of Tesla and establishing a world class design competency for all future Tesla products.

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