DESIGNING FOR PROBLEM SOLVING
At an over century-old company, where engineers tend to rule, how does GE create the needed usability for their technology? GE’s SVP and CMO Beth Comstock talks with Om Malik about the importance of design for GE.
November 05 – 06, 2013San FranciscoSF, CACA
At an over century-old company, where engineers tend to rule, how does GE create the needed usability for their technology? GE’s SVP and CMO Beth Comstock talks with Om Malik about the importance of design for GE.

Om Malik has more than 15 years of experience as a journalist covering technology and business news. He was part of the founding team of Forbes.com as a Senior Editor.
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Beth Comstock leads GE’s growth and market innovation initiatives, including three company-wide platforms: GE Ventures, which partners start-ups with GE capabilities, and ecomagination and healthymagination, which harness innovation for better environmental and health outcomes.
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