• DESIGNING FOR PROBLEM SOLVING

    4:30 PM Tuesday 11/5/2013

    At an over century-old company, where engineers tend to rule, how does GE create the needed usability for their technology? GE’s SVP and CMO Beth Comstock talks with Om Malik about the importance of design for GE.

    Moderated by:

    Om Malik — Founder, Gigaom

    Speaker:

    Beth Comstock — SVP and CMO, GE

    About the Moderator

    Founder

    Om Malik has more than 15 years of experience as a journalist covering technology and business news. He was part of the founding team of Forbes.com as a Senior Editor.

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    About the Speaker

    GE
    SVP and CMO

    Beth Comstock leads GE’s growth and market innovation initiatives, including three company-wide platforms: GE Ventures, which partners start-ups with GE capabilities, and ecomagination and healthymagination, which harness innovation for better environmental and health outcomes.

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