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    Beth Comstock
    SVP and CMO

    Beth Comstock leads GE’s growth and market innovation initiatives, including three company-wide platforms: GE Ventures, which partners start-ups with GE capabilities, and ecomagination and healthymagination, which harness innovation for better environmental and health outcomes. As Chief Marketing Officer, she also leads the sales, marketing and communications functions. Previously she served as President of Integrated Media at NBC Universal where she oversaw ad sales, marketing and research, and led the company’s digital media efforts, including the formation of hulu.com, Peacock Equity, and ivillage.com. In 2003, she was named GE’s first Chief Marketing officer in more than 20 years. Previously, she held a succession of roles at GE, NBC, CBS and Turner Broadcasting. Beth is a member of Nike’s Board of Directors and Trustee president of the Smithsonian’s Cooper-Hewitt National Design Museum. She graduated from the College of William and Mary with a degree in biology.


    4:30 PM Tuesday 11/5/2013

    At an over century-old company, where engineers tend to rule, how does GE create the needed usability for their technology? GE’s SVP and CMO Beth Comstock talks with Om Malik about the importance of design for GE.