• michelle_lam
    Michelle Lam
    Co-Founder and CEO

    Michelle Lam is the co-founder and CEO of True&Co., the most intimate shopping experience online, fitting women into the perfect bra online with no fitting rooms, no measuring tape. Prior to founding True, Michelle was an investor and operator at Bain Capital Ventures. She also previously worked at Microsoft and the Boston Consulting Group. Michelle holds a BA and a MAcc from the University of Waterloo, Canada. She started her career at PricewaterhouseCoopers.


    How Data is Remaking E-Commerce
    10:15 AM Wednesday 11/6/2013

    Michelle Lam founded True&Co to use data to change the user experience of buying bras. The startup is one example of the new type of e-commerce and web-first brands emerging.