The strategic value of the cloud
In an increasingly digital world, the cloud — and big data, mobile, social and the internet of things — are enabling companies to attain competitive advantage. But how? Not just web 2.0 firms but companies across all verticals are applying one or more of four generic strategies: operational excellence, product leadership, customer intimacy and accelerated innovation. Our MC and the author of Cloudonomics previews themes and insights from his next book.
