• Geoff McGrath, Vice President, McLaren Applied Technologies (MAT), will discuss how the collection and analysis of ever increasing amounts of data will revolutionize the design process. McLaren has led the world in the design of cars in simulated environments, using mathematical models, paired with human interaction to produce the most technologically advanced, efficient and ultimately desirable automobiles in the world. This approach has subsequently been applied to the development of bikes, with MAT forming a long term partnership with Specialized to develop their ultra high performance range. It is even being used to improve the energy efficiency of data centers. The question is, where next?

    Speaker

    Geoff McGrath — Managing Director, McLaren Applied Technologies

    About the Speaker