Is Video Big Data?
By leveraging customer data, online retailers have vastly improved the shopping experience. Until recently, brick-and-mortar retailers have been unable to similarly optimize at the same speed or scale. With new cloud technology physical retailers now have the ability to mirror the strategies of their online counterparts, enabling them to critically understand store execution and optimize everything from merchandising to promotions. Steve Russell is a Silicon Valley veteran with 15 years’ experience in building and managing video technology companies. He will discuss intelligent video compression and computer vision in the cloud, and its applications in marketing, branding, and visual merchandising. He will also explore how employees can leverage this data, and how privacy and insight can go hand-in-hand using adaptive computer vision.
