• Media companies face huge transformations as consumers change their engagement patterns to cross platform and advertisers demand more insights and apply downward price pressure. The physics of consumer and business engagement is constantly changing and media companies are solving for this rapidly changing environment with new people, processes and technologies. Hear Mike interview Colin, an ex-NASA rocket scientist, why media analytics is actually harder than rocket science and the new opportunities this transformation creates.

    Speaker

    Colin Coleman — Sr. Director Analytics Products Strategy and Data Governance, Turner Broadcasting System

    Moderated by

    Mike Dauber — Principal, Battery Ventures

    About the Speaker

    Sr. Director Analytics Products Strategy and Data Governance

    Colin owns the digital audience analytics product strategy and data governance program across Turner Broadcasting System, including CNN, Cartoon Network, NBA, NCAA, and TNT/TBS. More…

    About the Moderator

    Principal

    At Battery Ventures, Mike focuses on entrepreneurs, ideas and companies building disruptive technology for the enterprise. More…