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    Geoff McGrath
    Managing Director

    Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience in all aspects of the field, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus to the world of telecoms, media and entertainment. In 2009, he became the managing director of McLaren Applied Technologies (MAT) and has brought more than 20 years’ experience to bear on the company’s innovative and dynamic approach to pursuing groundbreaking conceptual design, development and engineering. He is currently focused on developing and applying MAT’s specialist capabilities to a diverse range of subjects in the world of sports, health and wellbeing and strategic operations.

    Sessions

    Data driven design at formula one speed

    Geoff McGrath, Managing Director, McLaren Applied Technologies (MAT), will discuss how the collection and analysis of ever increasing amounts of data will revolutionize the design process. More…